12% Margin Lift Through Zone-Based Pricing
A 200+ store grocery retailer across three countries was using uniform pricing everywhere.
Built a zone-based pricing model using 18 months of transaction data across ~4,000 SKUs.
Six months after full rollout:
+12% Margin improvement
€2.1M Annual value
Flat Volume (no loss)
Minimal Competitor reaction
Most retailers think “regional pricing” means charging more in rich areas.
The real opportunity is surgical: raise prices on items customers don’t compare, stay sharp on the items they do.
The zone structure matters less than understanding which products drive price perception.